Executive Summary Resources

What is an Executive Summary?

Executive Summary (From Technical Writing: A Reader-Centered Approach, 2nd ed. By Paul V. Anderson, Harcourt, Brace, Jovanovich Publishers, 1991

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.

How Do I Write a Great Exec Summary?

The TigerLaunch Executive Summary should be 1 to 2 pages (the shorter and more concise, the better), and should generally include the following: Business Name, Business Concept, Sales and Marketing information, Competitive Advantage, Basic Financial Plan and Management Team. There is no set structure or format that it must have, but we recommend taking a look at the following resources to guide your writing:

- Guy Kawasaki, renowned entrepreneur, venture capitalist and evangelist, here gives his 7 key components of a successful Executive Summary. His guide offers a step-by-step method that is a great way to structure your own summary.

- Palo Alto Software's Tim Berry gives some basic information about how to write an Executive Summary.

- MIT's Entrepreneurship Competition website has some great information about how to write and structure an executive summary. Take a look at all their links.

Executive Summary PowerPoint - Sabrina Parsons '96, the CEO Palo Alto Software, gave this presentation on how to write an executive summary.